It really doesn’t matter either you are big shot manufacturer or vendor of milk. In order to be a big thing in your sector you need to attract customers. Everyone in the business should create a direct marketing campaign on his/her own scale and within the limits. But if you are heavily into mail marketing or outsourcing your work to Direct Mail Company inserts in your mail can give your business a much needed boost.
Here are some advantages of inserts like postcards, buck slip or offer letters in your mail in order to make your business a success story:
Insert marketing strategy is very cost effective and scalable. This strategy can be adapted and afforded by even small scale vendors or businessmen. It could cost less than $3 to insert a post card in your mail kit. If you are consistent in sending them inserts via your mail you will be on top of your potential customer’s preference list for obvious reasons.
Mail inserts are your tool which is communication medium between you and your prospective customer. So there is certain exclusive bond between both parties. You get benefit of unknown move which can not reach to your nearest competitors. In other hand advertisements or billboards are the moves which can get noticed by your competitors. So your competitor knows what you are up to.
Most of the inserts like postcard are trackable. Customers can bring the postcard to your store. They can place it on any seeable sight like freeze or TV and use it again whenever they want. Repetitively is one of the most important factors in direct marketing for any direct mail company. So you can get business even after months from postcard mail duration.
There is certain aspect of variety attached to mail inserts. During a one time mailing you can send either post cards, or offer letter. You can send prospectus of brochure too. It gives wide range of variety to any direct mail company. With digital printing, your postcards messages can vary from card to card and market to market.
Printed mail inserts like postcard or brochure can do wonders for branding in direct marketing services. These mail inserts are one unique form of marketing communication kit. You can use postcard as flyer, brochure or rsvp card as per convinces. You can use it for other means of marketing communication. Its one hell of multi faceted marketing communication tool.
Using these mail inserts can use on litmus taste way. First you can try your hands on small group of customer. If the result is convincing you can use the tactics on larger scale of potential customers. If you find out that this not a worthy of your money and resources then you can scrap the idea as early as possible. You are able to do that with a newspaper insert, or a magazine ad.
With use of attractive colors your insert can get read by the potential customer. According to the study estimates it has proved that, on average, only 14 postcards have a 94 percent read-through ratio.